\u5317\u4eac\u65f6\u95f45\u67082\u65e5\u6d88\u606f\uff0c\u636e\u56fd\u5916\u5a92\u4f53\u62a5\u9053\uff0c\u8c37\u6b4c\u6b63\u5728\u5f00\u53d1\u4e00\u4e9b\u5927\u6570\u636e\u4ea7\u54c1\u6765\u5e2e\u52a9\u5e7f\u544a\u5ba2\u6237\u5206\u6790\u548c\u8bc4\u4f30\u5b83\u4eec\u7684\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u7387\uff0c\u8fd9\u5df2\u7ecf\u4e0d\u662f\u4ec0\u4e48\u65b0\u95fb\u4e86;\u4f46\u662f\u8c37\u6b4c\u8ba4\u4e3a\u8fd9\u4e2a\u5e02\u573a\u9886\u57df\u7684\u53d1\u5c55\u6f5c\u529b\u975e\u5e38\u5927\uff0c\u6709\u53ef\u80fd\u8fbe\u5230\u6570\u5343\u4ebf\u7f8e\u5143\u3002<\/p>\n
\u636e\u6469\u6839\u58eb\u4e39\u5229\u5206\u6790\u5e08\u65af\u79d1\u7279\u5fb7\u7ef4\u7279(Scott Devitt)\u3001\u4e54\u4e39\u8499\u7eb3\u7f55(Jordan Monahan)\u548c\u5c3c\u6851\u7279\u798f\u5c14\u739b(Nishant Verma)\u79f0\uff0c\u8c37\u6b4c\u76f8\u4fe1\u5927\u6570\u636e\u4ea7\u54c1\u6709\u7740\u5de8\u5927\u7684\u53d1\u5c55\u6f5c\u529b\uff0c\u8fd9\u4e2a\u5e02\u573a\u7684\u89c4\u6a21\u6709\u53ef\u80fd\u8fbe\u5230\u6570\u5343\u4ebf\u7f8e\u5143\u3002<\/p>\n
\u8c37\u6b4c\u4eca\u5e74\u63a8\u51fa\u4e86\u4e00\u6b3e\u540d\u4e3a“Brand Lift in Adwords”\u7684\u4ea7\u54c1\uff0c\u5b83\u7684\u4e3b\u8981\u4f5c\u7528\u662f\u8fdb\u884c\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u770b\u4ed6\u4eec\u662f\u5426\u8fd8\u8bb0\u5f97\u4ed6\u4eec\u770b\u8fc7\u7684\u5e7f\u544a;\u8fd8\u6709\u4e00\u6b3e\u540d\u4e3a“Active GRP”\u7684\u4ea7\u54c1\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u8c37\u6b4c\u7684\u5e7f\u544a\u5ba2\u6237\u5c06\u90a3\u4e9b\u5e7f\u544a\u4e0e\u7535\u89c6\u5e7f\u544a\u8fdb\u884c\u76f4\u63a5\u5bf9\u6bd4\u3002<\/p>\n
\u8fd9\u4e9b\u65b0\u4ea7\u54c1\u90fd\u4f1a\u4fc3\u4f7f\u5e7f\u544a\u5ba2\u6237\u53bb\u8ba4\u771f\u8003\u91cf\u5b83\u4eec\u6295\u653e\u5230\u7535\u89c6\u6216\u5176\u4ed6\u4f20\u7edf\u5a92\u4f53\u4e0a\u7684\u6570\u5341\u4ebf\u7f8e\u5143\u7684\u5e7f\u544a\u9884\u7b97\uff0c\u5e76\u5c06\u5b83\u4e0e\u7f51\u7edc\u5e7f\u544a\u7684\u6548\u7387\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n
\u8c37\u6b4c\u7684\u8425\u6536\u89c4\u6a21\u5df2\u7ecf\u76f8\u5f53\u5927\u4e86\uff0c\u51762012\u5e74\u7684\u603b\u8425\u6536\u8fbe\u5230\u4e86500\u4ebf\u7f8e\u5143\uff0c\u8981\u60f3\u7ee7\u7eed\u4fdd\u6301\u9ad8\u901f\u589e\u957f\uff0c\u5b83\u5c31\u9700\u8981\u5bfb\u627e\u4e00\u4e9b\u89c4\u6a21\u4e3a\u6570\u5341\u4ebf\u7f8e\u5143\u7684\u65b0\u5e02\u573a\u3002\u5c0f\u5e02\u573a\u662f\u4e0d\u884c\u7684\uff0c\u5f53\u7136\uff0c\u7535\u89c6\u4ecd\u7136\u662f\u76ee\u524d\u9884\u7b97\u5f00\u652f\u6700\u5927\u7684\u5e7f\u544a\u5e73\u53f0\u3002<\/p>\n
\u8c37\u6b4c\u663e\u793a\u5e7f\u544a\u4ea7\u54c1\u526f\u603b\u88c1\u5c3c\u5c14\u83ab\u6c49(Neal Mohan)\u672c\u5468\u5728TechCrunch\u53ec\u5f00\u7684Disrupt\u5927\u4f1a\u4e0a\u4ecb\u7ecd\u4e86\u4ed6\u9884\u6d4b\u7684\u5927\u6570\u636e\u5e02\u573a\u7684\u89c4\u6a21\uff0c\u4ed6\u8bf4\uff1a“\u5927\u6570\u636e\u5e7f\u544a\u4ea7\u54c1\u7684\u5e02\u573a\u89c4\u6a21\u6700\u7ec8\u53ef\u80fd\u8fbe\u5230\u6570\u5343\u4ebf\u7f8e\u5143\u4e4b\u5de8\u3002”<\/p>\n
\u6469\u6839\u58eb\u4e39\u5229\u7684\u7814\u7a76\u62a5\u544a\u79f0\uff1a“\u83ab\u6c49\u7684\u9884\u6d4b\u5370\u8bc1\u4e86\u8c37\u6b4c\u9996\u5e2d\u4e1a\u52a1\u7ba1\u5c3c\u79d1\u4ec0\u4e9a\u7f57\u62c9(Nikesh Arora)\u5728\u4eca\u5e742\u6708\u53d1\u8868\u7684\u8bc4\u8bba\uff0c\u5373\u5728\u7ebf\u54c1\u724c\u5e7f\u544a\u5ba3\u4f20(\u663e\u793a\u5e7f\u544a\u548c\u89c6\u9891\u5e7f\u544a)\u662f\u5927\u89c4\u6a21\u5728\u7ebf\u8f6c\u53d8\u8d8b\u52bf\u4e2d\u7684\u7b2c\u4e00\u73af\u3002\u8c37\u6b4c\u5df2\u7ecf\u4e3a\u6b64\u505a\u597d\u4e86\u51c6\u5907\u3002\u83ab\u6c49\u76f8\u4fe1\uff0c\u53ea\u8981\u8c37\u6b4c\u548c\u5176\u4ed6\u5e7f\u544a\u4f9b\u5e94\u5546\u80fd\u4e3a\u54c1\u724c\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u4e00\u4e9b\u80fd\u591f\u68c0\u6d4b\u51fa\u5b83\u4eec\u5173\u5fc3\u7684\u5e7f\u544a\u6548\u529b\u6307\u6807\u7684\u5de5\u5177\uff0c\u53ef\u80fd\u5c31\u4f1a\u6709\u6570\u5343\u4ebf\u7f8e\u5143\u7684\u5e7f\u544a\u9884\u7b97\u8f6c\u5411\u5728\u7ebf\u5e7f\u544a\u5e02\u573a\u3002”<\/p>\n
\u7814\u7a76\u62a5\u544a\u7ee7\u7eed\u5199\u9053\uff1a“\u867d\u7136\u6700\u540e\u4e00\u6b21\u70b9\u51fb(last-click)\u5bf9\u5f88\u591a\u5e7f\u544a\u5ba2\u6237\u6765\u8bf4\u4ecd\u7136\u975e\u5e38\u91cd\u8981\uff0c\u4f46\u662f\u8c37\u6b4c\u76f8\u4fe1\uff0c\u5927\u7ea6\u4e09\u5206\u4e4b\u4e00\u7684\u6570\u5b57\u5e7f\u544a\u5f88\u5feb\u5c06\u4ee5\u70b9\u51fb\u6570\u4e4b\u5916\u7684\u5176\u4ed6\u6548\u529b\u6307\u6807\u6765\u8861\u91cf\u5176\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u8c37\u6b4c\u6b63\u5728\u5f00\u53d1\u66f4\u4e3a\u79ef\u6781\u7684\u68c0\u6d4b\u7cfb\u7edf\u6765\u8ddf\u8e2a\u5e7f\u544a\u53c2\u4e0e\u5ea6\uff0c\u56e0\u4e3a\u8c37\u6b4c\u76f8\u4fe1\u5b83\u53ef\u4ee5\u5f88\u597d\u5730\u9884\u6d4b\u8425\u6536\u3002”<\/p>\n","protected":false},"excerpt":{"rendered":"
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